Ford in the News

Ford's all-new 2011 Fiesta will now stand out on the highway with an Environmental Protection Agency (EPA) certified 4.9L/100km rating, making it the most fuel efficient car in its class.

The Ford Fiesta's 4.9L/100km, achieved with Ford's new six-speed PowerShift automatic transmission, is better than the Honda Fit and the Toyota Yaris.

"The new Fiesta is yet another car in Ford's lineup that delivers class-leading fuel economy," said Barb Samardzich, vice-president, Global Powertrain Engineering. "From Super Duty to Fusion Hybrid and the new Mustang V-6, Ford is committed to fuel economy leadership with every new vehicle it introduces in all segments."

Fiesta's class-leading fuel efficiency follows Fusion Hybrid and other fuel economy champs such as the Ford Escape Hybrid and Ford Ranger pickup. For 2011, the streak continues with the Mustang V6, Ford Super Duty and the Fiesta. Ford is committed to being a fuel economy leader in each segment in which it competes.

The Fiesta achieves its best-in-segment fuel figures thanks to a host of fuel-saving technologies not normally seen at this price level. To increase fuel economy, Fiesta features a new 1.6-litre Duratec engine with Twin Independent Variable Camshaft Timing (Ti-VCT) that delivers 120 hp, an aggressive deceleration fuel shutoff and an engine accessory drive system that improves efficiency by reducing the energy it takes to power the air conditioner and alternator.

In addition, the Fiesta features the PowerShift transmission, a six-speed automatic that combines the fuel benefits of a manual with the convenience of an automatic. Combine that with electric power-assisted steering, another fuel saver and some aerodynamic optimizations and you have a car that can go a long way on a single tank of fuel.

"We worked hard to deliver the class-leading fuel economy Ford is becoming synonymous for," said Steve Pintar, Fiesta chief nameplate engineer. "To be the only vehicle in the segment to deliver 4.9L/100km is something we feel consumers will appreciate."

The 2011 Fiesta with standard five-speed manual transmission is EPA rated at 7.1L/100km city and 5.3L/100km highway.

Fiesta is built for North American markets at Ford's manufacturing facility in Cuautitlan, Mexico. The vehicle goes on sale in four-door sedan and five-door hatchback body styles -- with the sedan starting at $12,999 -- at Canadian Ford dealerships this summer.

Illustration: Ford's all-new 2011 Fiesta recently earned a class-leading highway fuel economy rating of 4.9L/100km from the Environmental Protection Agency.